Tag: #brand

Pan Masala Advertising

Disclaimer: This is supposedly my first post on marketing/ advertising (supposedly used just like that-a heavy word in the first line of the post supposedly creates a good impression). There will be whole lot of them. I am no expert at marketing but I studied marketing management and then working for many many years with…

Simple secrets for successful Social Media Campaigns

Disclaimer: Written only out of experience. Am not an expert at social media, nor do I claim victory for any great work done in this field (while I have but I am humble you see) It was very common for me to see people writing mails declaring victory for short campaigns (one hour long, one…

Clients are from Mars, Agencies from Venus

Disclaimer: I have not read the book (Men are from Mars, Women from Venus) and don’t intend to do the same (just trying to show off with a cool title)   Another Disclaimer: This article is inspired by my experiences with various agencies that I have worked with as a CLIENT (I take pride in…

The Perfect Market Visit

 Have you ever worked in a marketing role, in a FMCG or consumer durables or lubricants (I meant auto – well even otherwise it would qualify as FMCG) company. Life is cool, you meet agencies, you work with consumers, air conditioned offices till you hear the dreaded words from your boss- “kabhi market gaya hai,…

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